Brand Identity, Website, Mobile App, and Marketing Promotions
ABOUT THE COMPANY
LUX is an eCommerce store based in San Francisco and Shenzhen, China. LUX is a one-stop marketplace for Nordic style furniture, home decor and kitchen gadgets. Customers can explore thousands of products with new collections launching every week, and shop on their phones or through the website.
Lead UI / UX Designer, in charge of LUX Brand identity, website, mobile app redesign and marketing promotional designs.
2016 Jan - July
LUX needed some assistance in creating a Nordic style brand identity and their first public website and in redesigning the mobile app for iOS from the ground up.
Result and reflection
I was excited to work at LUX, which was chosen as a best app on the Apple store in spring of 2016. I enjoyed collaborating with the marketing department, engineers and buyers and making deliverables that met and exceeded their expectations. It also taught me the importance of self-learning and multi-tasking in a fast-paced environment.
Lux Public Website, click here
Lux Apple Store Website, Click Here