HILARY LIU
It's better to burn out than to fade away
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LUX

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LUX

Brand Identity, Website, Mobile App, and Marketing Promotions

ABOUT THE COMPANY

LUX is an eCommerce store based in San Francisco and Shenzhen, China. LUX is a one-stop marketplace for Nordic style furniture, home decor and kitchen gadgets. Customers can explore thousands of products with new collections launching every week, and shop on their phones or through the website.

ROLE

Lead UI / UX Designer, in charge of LUX Brand identity, website, mobile app redesign and marketing promotional designs.

TIMELINE

2016 Jan - July

GOAL

LUX needed some assistance in creating a Nordic style brand identity and their first public website and in redesigning the mobile app for iOS from the ground up.

Result and reflection

I was excited to work at LUX, which was chosen as a best app on the Apple store in spring of 2016. I enjoyed collaborating with the marketing department, engineers and buyers and making deliverables that met and exceeded their expectations. It also taught me the importance of self-learning and multi-tasking in a fast-paced environment.

LUX Website

Lux Public Website, click here

Lux Website Informational Architecture

Lux Website Informational Architecture

Lux Public Website - Main Page, Category Page

Lux Public Website - Main Page, Category Page

Individual Product Page

Individual Product Page

Front Page - Category Hover

Front Page - Category Hover

Checkout Flow

Checkout Flow

 

LUX APP

Lux Apple Store Website, Click Here

Lux App  Informational Architecture

Lux App Informational Architecture

Lux App - Stories

Lux App - Stories

Lux App - Shop

Lux App - Shop

Lux App - Search

Lux App - Search

Lux App - Profile

Lux App - Profile

LUX EMAIL DESIGN

Lux Package Design

Lux Package Design

Lux Return Policy Design

Lux Return Policy Design